ISPsystem took part in the 8th premier conference and trade show HostingCon 2012 that was held July 16-18, in Boston, MA. This event offered the opportunity to see many vendors and catch up with colleagues and partners. Industry leaders, hosting companies and hosted service professionals from around the world come together to see new products and experience an exceptional educational program.
This year ISPsystem set up a large and more functional booth that allowed its staff to consult all visitors about any questions they might have. Many visitors noted that the company’s booth was one of the best at HostingCon.
Participants could visit educational sessions on major subjects: Management, Technology, Sales and marketing and Industry trends. Specialists of the company also visited a number of sessions and concluded, that though some subjects and themes were similar to those delivered in previous years, they provided much useful information.
Tatyana Kizhnerova, Senior Sales Manager: «I liked the report «Expert Tips to Use Inbound Marketing and Social Media for Lead Generation» by Rebecca Corliss (HubSpot). She told the attendees how to use social media marketing to achieve success in business. However, this basic information allowed to structure my knowledge in this sphere».
Moreover, the company made some plans for its future growth, for example, to create a corporate blog that may become be a powerful tool for bringing in new customers and providing various information for existing ones.
The ISPsystem company participated in GiftTour held by Spam Experts together with its partners. To win prizes, among which there was a 1,500 USD Amazon gift voucher, participants should answer a question about the specific company (co-sponsor). The company prepared a question about DSmanager functionality, and many visitors managed to answer it correctly.
The company would like to thank the organizer of this event, InetInterective, especially Alison Heather who was always ready to help with various routine problems.
Summarizing conference results and making plans for future development, Paul Guralnik, Business Development, concluded: “It’s always interesting to communicate with professionals, who has vast knowledge and experience in various areas of the hosting industry». Ivan Kruglov, Senior Developer: “What I’d like to see next year?” More visitors, more clients, more feedback from customers outside Russia. We’d like to know and understand what our clients want, what they currently have and what problems they experience».